The Best Ways to Build Natural Backlinks

Posted by | 0 comments

Link building is by far the most effective way to increase your rankings in the search results. Backlinks (external links pointing back to your site) are like votes of popularity to search engines like Google. The more quality backlinks your site can earn, the better chances your site will rank in the search engine results.

However, recent algorithm changes in Google have evolved the standards of link building. Too many optimized backlinks (links with exact phrase match, keyword targeted anchor text) can hinder your site’s SEO performance. So it is now important to build a blend of both optimized and natural backlinks for the best SEO results.

Understanding the Nature of Backlinks

The quality of a backlink stems from the source in which it is derived. An important characteristic of a backlink’s quality is its contextual relevancy. That is, the content or copy in which the backlink is embedded should have some degree of relevancy to both the anchor text and destination of the link.

For instance, a backlink to a web design site would have solid SEO value if the link was embedded in an article all about the best practice of website design. Because the article was contextual relevant to the backlink, the backlink will thus hold significant value for SEO.

Another variable that underscores the power behind a backlink is the authority or Google PageRank of the backlink’s source. Google measures the authority of all webpages with a scoring system ranging from 0-10. Google PageRank has becoming a popular buzzword in the SEO profession, and typically called “PR” for short. With respect to link authority, a page with a PR8 offers greater link value (or authority) than a PR2.

Effective link building for organic SEO is the combination of utilizing high authority backlink sources that offer some degree of contextual relevancy. Furthermore, you will want to build links that have both optimized anchor text (for SEO) as well as natural looking links that simply include the page’s URL (to appear natural and avoid penalization for ‘over optimization’.)

To help you get started on building a solid blend of backlinks, below are ten ways to backlink to your money site.

10 Techniques to Building Backlinks

Create a Blog: Build and manage a blog that is a separate domain from your website. Develop the blog around a niche topic that relates to your site and frequently publish blog posts with backlinks in the copy that point to your money site.

Design Visual Content: Consider switching it up from simply text content to visual content. This includes quality images, infographics, charts, graphs, cartoons, and more. These techniques can attract quality users and can earn backlinks as a result (especially via Pinterest!)

Add Social Sharing Icons: Putting social sharing widgets on your pages, such as Facebook’s ‘like this’ or Twitter’s ‘tweet this’ icon, can be a game changer in promoting the value of your content and thus generating link popularity.

Guest blogging: Guest blogging is one of the most effective ways to build backlinks on higher authority blogs. This takes some effort, for you must find good blogs, contact the blogs’ owners, and inquire about writing a blog post for their blog. Be sure to ask about the terms regarding the process, specifically with respect to the links you are allowed to include.

Use RSS Feeds: Including a RSS feed on your blog is beneficial in that it allows readers to syndicate your content. As a result, RSS can generate more popularity to your blog content which can attribute links back to your site.

Publish Press Releases: Write and publish press releases whenever applicable. An important consideration is use press release submission sites that allow you add links in the content.

Write Case Studies about Your Clients: Creating case studies about clients who have succeeded through your services will not only display credibility in your company, but can also spark interest from the client. Good, loyal clients will often link to your site.

Link to Other (Relevant) Blogs: Sometimes linking to other blogs can result in link reciprocity. In some cases, blog owners or webmasters may likely to return the favor by linking back to your blog or website.

Write Quality Reviews: When you provide a positive review for a company, often times the author or webmaster may link back to your website.

Offer Free Resources: If you have talents in a particular service or niche, build and offer free resources or tools, such as an eBook. This is a solid way to attract both customers and backlinks to your site.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Original text